With a new strategic partner, adaptt LLC, bringing a focus on both modular construction and sustainability, in 2018 Timco Construction hired Design Mode to lead the team in ongoing marketing efforts. The goal: increase brand visibility and awareness, while also enhancing + refining both Timco and adpatt’s overall image.
CATEGORIES
THE IDEA
To help bring alignment to the two brands, consistent visual and verbal elements were created and incorporated into a strong digital marketing plan. A new shared tagline “Innovative Solutions. Meaningful Partnerships.” was created along with shared promotional content to tie the firms together and build brand recognition for both brands simultaneously.
With a focus on healthcare construction for more than 38 years, Timco brings specialized expertise to a strategic set of partners. The strong relationships and unique strategic alliances Timco Construction has with industry partners, paired with a very focused approach to business, is what truly sets Timco apart from the competition. This differentiation is brought to life in the tagline:
Innovative Solutions. Meaningful Partnerships.
A TRUE PARTNER
Always at the forefront of Timco communications are Timco’s partners. The new website features a page that pays special homage to his partners through direct website links and neatly displayed logos. Social media is also used to promote work completed in partnership with these firms, as well as on-going shout-outs and praise.
PUBLIC RELATIONS
With not only a new website to share timely information, help promote their partners, and tell project success stories, Timco now also has a strong social media presence. Public relations efforts, including press releases and award submissions have also been managed by Design Mode and have resulted in the following press:
- MSPBJ: Cool Office Feature
- MSPBJ: Business Spotlight
- MSPBJ: People on the Move
- A number of firm announcements in local publications, including the Pioneer Press and Star Tribune
Additional news and press releases can also be views on the News section of the Timco website.
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