In the age of a global pandemic, the way SMPS operates and brings value to members, sponsors, and the industry has drastically changed. An organization traditionally focused on networking, professional development, and advocacy has needed to move all operations virtual.
As the majority of firms undergo budget cuts and lay-offs, developing a strong communications strategy has been a must to retain both members and sponsors, and continue to bring value to the A/E/C community.
PIVOTING WITH FOCUS
As co-chair of the communications committee, work on this project is ongoing and all done on a volunteer basis. The project has included the developement and implementation of strategic hashtags used consistently across all social media channels, a strategic content calendar with expanded content topics that not only promote programs but membership, sponsorship, and continue to build connections between members in lieu of face-to-face interaction. An updated look and feel have been developed to strengthen the chapter’s brand and better position SMPS Twin Cities as leaders in the A/E/C and marketing industries.