About
Design Mode, owned and operated by Michele Ode, is all about bringing fresh creativity and smart strategy to the A/E/C world. With a deep understanding of how the industry works, I help firms tell their story through brand, marketing, and proposal strategies that actually move the needle.
I partner with firm leaders on strategy and planning, with business development teams on pursuits and sales tools, and with marketers on everything from digital campaigns and content to internal communications and social media. My mission is simple: make your life easier and deliver results—because that’s my MO.
Hello! I’m Michele.
I’m a multidisciplinary creative with a love for design and nearly 15 years in the A/E/C industry (20+ in marketing overall). I started my career at a global digital advertising agency, gaining experience in digital strategy, information architecture, UX design, art direction, and copywriting before joining a local general contractor to build and lead an award-winning marketing team. Now, I combine these experiences to help my clients stand out and win more work.
My goal is simple: to build genuine, lasting relationships based on trust, respect, and partnership. I’m someone you can count on, always looking for ways to go the extra mile. My clients go from stressing about when they’ll fit in marketing to relaxing, knowing I’ve got it covered.
Off the clock, you’ll find me skiing down the slopes, tackling trails on my mountain bike, or exploring the national parks with my family—keeping the adrenaline high and creativity flowing!
From bold brands to strategic campaigns, here’s a look at what Design Mode has helped bring to life for A/E/C clients across the Twin Cities.
Work
My MO
Flexible, Collaborative, Focused
If you’re looking for a partner who brings passion, creativity, and practical solutions, look no further. My process is simple and flexible, guided by a few core principles.
Seek Creative Diversity
Collaborate, ask questions, leverage diverse perspectives, find fresh inspiration, approach each project with an open mind.
Make Fantastic Design
Never simply for the sake of good design, but instead to inform and help drive results.
Build Strong Relationships
Not just with clients but with industry peers, using my expertise to mentor and elevate those around me.
Keep it Real
Marketers are great at spinning stories—don’t let that fool you. With Design Mode, what you see is what you get. I’m honest, hard working and always tell it like it is.
PARTNERING WITH SOME OF THE BEST IN THE BUSINESS
