WORK
Empirehouse—a woman-owned architectural glass and metal contractor—has helped shape some of the Twin Cities’ most iconic buildings, from the Bell Museum to Minnesota Orchestra Hall and CHS Field. But their existing marketing presence wasn’t doing their craftsmanship, innovation, or expertise justice.
CATEGORIES
THE IDEA
Design Mode partnered with Empirehouse to amplify their voice and bring it to life in a sophisticated, visually engaging way that reflects the quality and artistry of their work. Together, we built a refreshed brand platform that tells their story clearly and confidently—positioning Empirehouse as a true trade partner and leader in architectural glass and metal systems.
MARKET DIFFERENTIATION
Empirehouse stands apart through its deep expertise, collaborative mindset, and dedication to bringing design intent to life. As a true trade partner, they bridge the gap between vision and buildability—offering creative, technical solutions that elevate every project. Their redefined brand voice reflects this unique balance of artistry and precision, positioning Empirehouse as both a trusted collaborator and an innovator in architectural glass and metal systems.
STORYTELLING THROUGH VIDEO
To bring their story to life, we produced a series of short videos capturing the Empirehouse team in action—both in the office and on site. The videos showcase their people, process, and partnership approach, helping clients and collaborators connect with the expertise and passion behind every project. One feature video highlights their proprietary honeycomb system, demonstrating Empirehouse’s innovative thinking and commitment to lean, efficient solutions.
BRAND STRATEGY & DESIGN
We began by clarifying Empirehouse’s brand positioning and messaging, anchoring it around the statement:
At Empirehouse, we serve as your true trade partner—providing expert advice and creative solutions to transform your ideas into buildable, beautiful, and functional glass and metal systems.
This messaging not only defined what they do but how they do it—with collaboration, craftsmanship, and pride.
We developed new brand language and design elements that align with their precision and sophistication—reflecting the strength and beauty of their work through color, typography, and imagery.
Website Design
Empirehouse’s former website was static and difficult to navigate. We transformed it into an interactive showcase—clean, modern, and built to let their projects shine. The new site makes it clear who they are and what they do, with intuitive navigation, thoughtful messaging, and immersive imagery.
To capture their true capabilities, we coordinated professional photography of key past projects, ensuring every image on the site authentically reflects the firm’s craftsmanship and scale.
MARKETING + COMMUNICATIONS
Design Mode continues to serve as an extension of the Empirehouse team—supporting their marketing initiatives, refining messaging, and helping share their story across every touchpoint. From social strategy to award writing and beyond, our partnership continues to evolve alongside the brand’s growth and success.
THE RESULT
Refined Brand Identity
That reflects the sophistication and craftsmanship behind their work
Clear Positioning
As a trusted, collaborative trade partner in architectural glass and metal systems
Stronger Digital Presence
With a modern, visually stunning website and ongoing marketing support
Increased Visibility
Through professional photography, video storytelling, and industry recognition
Sustained Partnership
Building long-term brand strength through strategy, storytelling, and execution
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