Realign the firms brand with who they had evolved into over the past 14 years and better position them for who they aspire to be in the future.
RESEARCH & ANALYSIS
ICS partnered with Design Mode to take a deep look at their current position in the construction and engineering industry across both geographic and vertical market sectors. This involved conducting an internal brand audit, external brand analysis, competitive analysis and internal listening session with firm leadership. The results of our research guided us to a full rebrand, changing the firm’s name from ICS Consulting Inc. to simply ICS, creating a new modernized look and feel, and consistent messaging and tone of voice.
BUILDING STRONG CONNECTIONS
The tagline “Building Strong Connections” was created out of the firm’s relationship-centric mentality.
CONNECTING THE DOTS
The new ICS logo is flexible, dynamic and demonstrates the firm’s ability to provide facility services throughout it’s entire life-cycle (from vision to post project occupancy). It also symbolizes an evolving company that continues to be nimble and pivot in the face of change.