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Internal Branding – Part 2: The Power of Brand

Internal Branding – Part 2: The Power of Brand

Branding gives you the opportunity to create an identity for your firm, service, or product. When done well, it allows you to: Capture the attention of your audience Tell a compelling story that connects and engages Be consistent, repetitive, and memorable  So what...
Internal Branding – Part 2: The Power of Brand

Internal Branding – Part 1: My Love of Shoes

This past Wednesday, I had the pleasure of speaking at SMPS’ Twin Cities Educational Breakfast about something, since a young age, I’ve been very passionate and excited about, branding. My love for brands began at a young age. That’s me, back in the...
Designing Graphics for Environments

Designing Graphics for Environments

In 2013, after an intense rebranding effort, Knutson Construction opened their new corporate headquarters facility in St. Louis Park, MN. The award winning facility consists of open office, free flowing spaces, and a clean and modern design, all complimented by plenty...
Ideation + The Creative Process

Ideation + The Creative Process

Now, where to start… For me, the creative process is a mixture of both intuition and deliberation. I always begin the brainstorming process with an initial discovery stage. This process begins with research. Depending on the specific project, the research...