Where ideas, advice and inspiration meet.
You've done your research, defined your brand strategy, determined how you need to be positioned to differentiate yourself and capture your target market, and developed your brand personality, including creating key messages and supporting collateral; now it’s time to...read more
So you're finally ready to start building your brand. There are three basic steps when building your brand personality: 1. Define your brand promise: This is a comprehensive definition of who you are, the services you provide, and the value you bring - the why. 2....read more
So you're ready to begin defining your brand strategy. Before you can define your brand strategy it’s critical that you understand your current position in the market, how buyers perceive you, and where the market opportunities lie. This is a five step process...read more
Branding gives you the opportunity to create an identity for your firm, service, or product. When done well, it allows you to: Capture the attention of your audience Tell a compelling story that connects and engages Be consistent, repetitive, and memorable So what...read more
This past Wednesday, I had the pleasure of speaking at SMPS' Twin Cities Educational Breakfast about something, since a young age, I've been very passionate and excited about, branding. My love for brands began at a young age. That's me, back in the 90's. Besides...read more
In 2013, after an intense rebranding effort, Knutson Construction opened their new corporate headquarters facility in St. Louis Park, MN. The award winning facility consists of open office, free flowing spaces, and a clean and modern design, all complimented by plenty...read more
For me, the creative process is a mixture of both intuition and deliberation. I always beginread more