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Internal Branding – Part 3: Brand Strategy

So you're ready to begin defining your brand strategy. Before you can define your brand strategy it’s critical that you understand your current position in the market, how buyers perceive you, and where the market opportunities lie. This is a five step process...

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Internal Branding – Part 1: My Love of Shoes

This past Wednesday, I had the pleasure of speaking at SMPS' Twin Cities Educational Breakfast about something, since a young age, I've been very passionate and excited about, branding. My love for brands began at a young age. That's me, back in the 90's. Besides...

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Designing Graphics for Environments

In 2013, after an intense rebranding effort, Knutson Construction opened their new corporate headquarters facility in St. Louis Park, MN. The award winning facility consists of open office, free flowing spaces, and a clean and modern design, all complimented by plenty...

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