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How to Tell A Great Project Story

How to Tell A Great Project Story

Focus on the Why and How Throughout the Design and Construction Process One of the main differentiators between humans and all other creatures is our ability to communicate through stories. The power of story is strong. As firms grow and get caught up in working in...

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2019, That’s A Wrap!

2019, That’s A Wrap!

Can you believe it, today is the end of 2019 and the begining of a new decade. For me this also marks a little over a year of being in business for myself. The journey I've been on has been amazing. Over the last year and a half I've been fortunate enough to earn the...

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Internal Branding – Part 5: Brand Roll Out & Beyond

Internal Branding – Part 3: Brand Strategy

So you're ready to begin defining your brand strategy. Before you can define your brand strategy it’s critical that you understand your current position in the market, how buyers perceive you, and where the market opportunities lie. This is a five step process...

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Internal Branding – Part 5: Brand Roll Out & Beyond

Internal Branding – Part 1: My Love of Shoes

This past Wednesday, I had the pleasure of speaking at SMPS' Twin Cities Educational Breakfast about something, since a young age, I've been very passionate and excited about, branding. My love for brands began at a young age. That's me, back in the 90's. Besides...

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Designing Graphics for Environments

Designing Graphics for Environments

In 2013, after an intense rebranding effort, Knutson Construction opened their new corporate headquarters facility in St. Louis Park, MN. The award winning facility consists of open office, free flowing spaces, and a clean and modern design, all complimented by plenty...

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