by Michele | Jan 11, 2020 | My MO
Focus on the Why and How Throughout the Design and Construction Process One of the main differentiators between humans and all other creatures is our ability to communicate through stories. The power of story is strong. As firms grow and get caught up in working in...
by Michele | Dec 31, 2019 | My MO
Can you believe it, today is the end of 2019 and the begining of a new decade. For me this also marks a little over a year of being in business for myself. The journey I’ve been on has been amazing. Over the last year and a half I’ve been fortunate enough...
by Michele | Jun 7, 2019 | Everything Brand
You’ve done your research, defined your brand strategy, determined how you need to be positioned to differentiate yourself and capture your target market, and developed your brand personality, including creating key messages and supporting collateral; now it’s...
by Michele | Jun 7, 2019 | Everything Brand
So you’re finally ready to start building your brand. There are three basic steps when building your brand personality: 1. Define your brand promise: This is a comprehensive definition of who you are, the services you provide, and the value you bring – the...
by Michele | Jun 7, 2019 | Everything Brand
So you’re ready to begin defining your brand strategy. Before you can define your brand strategy it’s critical that you understand your current position in the market, how buyers perceive you, and where the market opportunities lie. This is a five step process...
